From Generalist to Specialist: How to be successful by nailing down a design niche

The end of the jack of all trades, master of none era is upon us. With so many designers out there, the best way to stand out is to serve a niche market. It may sound like a bunch of limitations, but you’re actually opening up a world of possibilities when you make the decision to go from generalist to specialist.
This speech will show you how to find your niche as well as show you the amazing things that can happen to your company when you start niching.